Hi, I have created a first draft of a vision, mission, value proposition (or what I believe it to be...) I really enjoyed doing it and it is the first time I have actually sat down and formalised the ideas for my business. So even it isn't correct, it has helped me understand my own business better :-) I have given editing rights, so feel free to add any feedback... ;-) Thanks!
p.s Heike Philp Is the elevator pitch more or less a summary of the vision, mission statements?
I just started creating it and have exactly the same question!
ReplyDeleteAm I on the right track? (I changed my business plan, and my target students are those who plan to visit Japan.. I have been taking a group of students to Japan during summer since 2012)
http://bit.ly/2DbFHuC
I have the impression that the pitch is like a visual aid supporting what is expressed in the vision, mission and values statement. Please, Heike, is it so?
ReplyDeleteLisa this seems to have serious reflection, relevant and meaningful objectives. I like it very much. It's so good to know you are around! :)
ReplyDeleteFernanda Taranco I was thinking the same about the pitch Fernanda, hopefully Heike will clarify... I am enjoying this second part of the course but finding it challenging as I don't have a business head :-) I'm not sure who the V,M,V proposition is intended for so not sure if my tone is too serious... ? I want to appear professional but friendly ;-) The tone on my website is much more informal and that is where I am sending potential students but does the V,M,V proposition go on the website?
ReplyDeleteSorry anther doubt Heike Philp... I use "we" inmy V,M,V statement and actually it is only me.... Should I use we and our or I and my? Thanks ;-)
ReplyDeleteLisa Wood Thank you for spearheading this! You are a star. Best is to use 'We'... and yes the elevator pitch is a summary of your business in 2-3 sentences.
ReplyDeleteLisa Wood V,M,VP soundsnice but could have been written by any other language school. The reference to the potential of live online is not really apparent to outsiders. But I am not sure. Is ACEnglish your existing school? If so, could you perhaps imagine creating a new school, let's say "ACEnglish Online" - a language school which only operates online. Imagine you sit in Hawaii and your learners are Japanese. ...
ReplyDeleteHeike Philp I know it sounds too generic but I don't know how to make it more unique... My "niche" is quite wide "speaking skills". Maybe you could advise me.... I don't have a school at the moment. I teach in a state secondary school. ACEnglish is online and is the business I am hoping to start in the new year. I can send you the link to my webpage, it is not finished, I need to change the images, the ones there are just placeholders... And some of the copy needs re wording but it will give you an idea of what I am aiming to do. Any feedback gratefully accepted ;-)
ReplyDeletewww.acenglishonline.com
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